Experiential and Special Event Marketing Solutions • Experiential Marketing Consulting • Special Event Marketing Services • E4 Consumer Connection Strategy

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Overview | Specialties | Why Us

Why Us

Today’s Environment

In today’s economy it’s more important than ever to attract and retain customers.

As companies downsize, they cannot afford to lose focus on their customers.
It’s more important than ever for brands to emotionally connect with consumers as families tighten their budgets and look for new value.
New brands and established brands must keep their messages current and relevant to their target customers.
As agencies are challenged to work with reduced client budgets, they must find cost effective and innovative ways to market.
Experiential Marketing provides a unique opportunity to reach consumers directly and create connections that are the foundation for brand loyalty.

TWO FEET IN THE SAND, LLC can provide a variety of solutions:

Experiential Marketing Consulting
Program Development and Design
Budget Development
Activation / Execution Options
Agency Partner Selection
Project Oversight

The TWO FEET IN THE SAND, LLC E4 CONSUMER CONNECTION STRATEGY provides an effective way to create emotional connections with consumers.

Importance of Event Marketing

The Event Marketing Institute says it best in EventView 2008:

“Over the last decade, event marketing has evolved from being an amorphous, sporadically used tactic to a sophisticated marketing tool that is a core staple in a company’s overarching marketing strategy. No longer seen as merely stunts or gimmicks, event marketing has proven its worth in helping companies achieve measurable business objectives – including increasing brand visibility, lead generation, and sales growth.”

“Marketers, facing rising global competition and internal budget constraints, are becoming increasingly reliant on event marketing as a more cost-effective way to target new customers and carve out greater market share versus traditional advertising methods. Face-to-face interactions offer the power of persuasion in highlighting a product or service. More importantly, they facilitate a more intimate and lasting dialogue between consumer and brand that can create long-term value.”

Importance of Customer Connections

A customer

is the most important person in any business

is not dependent on your business – your business is dependent on him

is not an interruption of your work – he is the purpose for it

does you a favor when he calls – you are not doing him a favor by serving him

is part of your business – not an outsider

is not someone to argue or match wits with

is a person who brings you his wants – it is your job to fill those wants

is deserving of the most courteous and attentive treatment that you can provide

is not a cold statistic – he is a flesh-and-blood human being with feelings and emotions like your own

is the life-blood of yours and every other business

Impressions vs. Connections

While marketing to consumers via TV, Radio, Print and Outdoor generates a high number of impressions, Online and Experiential Marketing creates a stronger level of connection through one-on-one interaction, which is the key to building brand loyalty and creating brand advocates.