Our resource section is filled with useful information - from original articles on the subject of experiential marketing to industry publications and links. Below are the latest additions:
The One That Got Away
June 18, 2009
We’ve all heard “fish stories” about the “one that got away,” but have you ever compared the sport of fishing to your experiential marketing efforts? If you think about it, there are a lot of similarities. Anglers want to “connect” with their catch, and so do marketers. When planning a fishing outing, anglers develop a strategy based on data (weather, tides), find the right spot for the fish they want to catch, choose the right tackle, gear, and bait, select the right technique and patiently wait for the fish to strike … all in anticipation of reeling in their catch. Sound eerily familiar? But what do they talk about most? Not the one they caught, but the “one that got away.” It’s time for experiential marketers to make the most of their “catch”, and to not let one get away. Full article »
EventView 2009 Global Report - For the seventh year in a row, the EventView report, co-sponsored by the MPI Foundation, the Event Marketer Institute and George P. Johnson, provides the data and insight to build a business case for the more central role of events in today’s new marketing framework.
Corporate EVENT Magazine - Case Studies of Strategic Event Marketing
(www.exhibitoronline.com)
Event Marketer Magazine - Event marketing and experiental marketing strategies
(www.eventmarketer.com)
Event Marketing Institute - The Global Authority on the role of live events in business event marketing
(www.eventmarketing.com)
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