About Us

Mark Greenspahn

Introduced to the world of event and mobile marketing in 1998 he assumed responsibility for Budweiser Mobile Beer School – the world’s first traveling classroom and one of the country’s first full-scale mobile marketing tours, which was expanded from one unit to four units in a successful six-year span. Realizing the importance of mobile marketing to the company, Mark was instrumental in developing the next generation of Beer School, in 2000, converting the concept into Bud World – a high-definition experience, which included one general market tour, as well as the Dale Jr. Experience focused on NASCAR fans. The B Lounge, a mobile hospitality and training coach debuted in 2003, and in 2004 the Budweiser True Music Roadhouse was introduced. This state-of-the-art mobile immersion into music connected adults to the Budweiser brand and won the Ex Award for the Best Vehicle Design (Big Rig) in 2005. This experience was repurposed and converted into the Bud Light Lounge in 2006, solidifying Anheuser-Busch’s leadership position in the world of experiential marketing. Also in 2006, Clydesdales Across America, a highly successful one year initiative took home the Ex Award for the Best Mobile Marketing Program in the industry.

As director of contemporary event marketing, Mark lead the company’s contemporary marketing and special event marketing departments, which executed promotional and sampling programs in bars and clubs throughout the United States, targeting adult beer consumers. These programs were expanded in 2005 to form a team of nearly 1,000 people nationwide, including Anheuser-Busch personnel, wholesaler employees and agency brand ambassadors who capitalized on image-building opportunities, supported A-B marketing strategies and enhanced local marketing efforts. By creating presence in the marketplace, and meeting consumers one-on-one this group addressed competitive opportunities, supported new brand introductions, and helped grow market share and sales volume.

Mark and his staff had additional responsibilities for the special event traveling team, the mature marketing team, the corporate illusionist, a promotional inflatable program and other resources that support the company’s brand marketing efforts.

Mark has traveled extensively throughout the United States and several international markets to execute experiential marketing programs. These events and programs were executed during major events including professional sporting events (NFL, MLB, NBA, NCAA, NASCAR, NHRA), high profile events (Olympics, World Cup, Goodwill Games, Woodstock 1999), Fairs and Festivals of all kinds. His travel has also included many trips to evaluate competitive activities, programs and facilities.

He has also been featured in many articles in print publications regarding his involvement in the world of Experiential Marketing, and has appeared as a speaker at many industry trade events. In addition, Mark has been interviewed several times on television and radio, and appeared frequently on Busch Satellite Network, Anheuser-Busch’s internal video network broadcasting to its employees and wholesalers.

Greenspahn is a graduate of the University of South Florida with a Bachelors degree in Business Administration. He has served on the Board of Advisors for the Event Marketing Institute. In addition, Mark is the chair for the St. Louis Chapter of the University of South Florida Alumni Association, and he is also actively involved as a volunteer for the Ronald McDonald House in St. Louis.

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