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E4 Consumer Connection Strategy

E4 CONSUMER CONNECTION STRATEGY was developed by TWO FEET IN THE SAND, LLC to stress the importance of connecting with consumers.

It’s important to integrate the E4 CONSUMER CONNECTION STRATEGY into the brand’s overall marketing mix. This strategy should be PART of the plan, not an ADD ON or afterthought.

E4 Consumer Connection Strategy

No matter what type of Experiential Marketing program is being activated, the E4 CONSUMER CONNECTION STRATEGY can be the direct link to program success, with integration into the total marketing plan.



Tie your Experiential Marketing plan to your brands marketing plan:

  • Deliver a consistent message tied to the brands overall strategic positioning.
  • Extend the messages from your television, radio, online, and print campaigns.
  • Integrate with retail sales promotion campaigns.
  • Activate sweepstakes / contest registration.
  • Support new product roll outs.
  • Include product sampling during In Store or On-Premise programs.
  • Develop an on-going relationship with CRM programs.
  • Exploit public relations opportunities to gain awareness.


Integrated Marketing

PMA Association for Integrated Marketing

“The integration of disciplines in the marketing mix, so there is one unified message to the consumer, no matter what media or discipline is used”.

“The integration of a brand into a consumer’s lifestyle – when a consumer is loyal and passionate about their brand and will accept no other”.

- PMA The Association for Integrated Marketing
http://www.pmalink.org/

Let us help you in developing a customized E4 CONSUMER CONNECTION STRATEGY for your brand.