Experiential Marketing Resources

The One That Got Away

We’ve all heard “fish stories” about the “one that got away,” but have you ever compared the sport of fishing to your experiential marketing efforts? If you think about it, there are a lot of similarities. Anglers want to “connect” with their catch, and so do marketers. When planning a fishing outing, anglers develop a strategy based on data (weather, tides), find the right spot for the fish they want to catch, choose the right tackle, gear, and bait, select the right technique and patiently wait for the fish to strike … all in anticipation of reeling in their catch. Sound eerily familiar? But what do they talk about most? Not the one they caught, but the “one that got away.” It’s time for experiential marketers to make the most of their “catch”, and to not let one get away. Full article »